We recently finished the book Zero to One by Peter Thiel. One of the most thought provoking parts of the book was him asking in interviews: "Tell me something that's true, that almost no one agrees with you on."
This really made us think. A good answer to the question is naturally controversial. It forces you recognize how most people think, and then speak out as to how you're different.
JANIIS, luckily, is pretty good at that. We've got a whole bunch of statements ready to go. For this post, it's: "Often, vacation rentals lack identity".
Wondering what on earth that means, and then how to solve it? We got you. Here's three questions to ask about your vacation rental to get it on the right track.
1) Why are travelers staying at my property?
This question makes you think- shelter, sure, is the blunt first answer. Location, however, is the real dictator. People stay at a cabin for entirely different reasons than they stay at a beach house. People are motivated to stay in a downtown London flat for reasons other than staying at a cottage in Bordeaux. Travelers are looking for different things.
They're looking for a different experience, based almost entirely on location. As a property manager, you need to be fully connected to what's around you to understand why people are staying in your area. That way, you can better provide them with the optimal accommodation for the experience they're looking for.
2) What at my property is hindering the experience the guest is looking for?
It's a harsh question, but a good one. It forces you to recognize your property's pain points, and then how you can improve them. Versus only asking: "how can I improve the guest's experience", this question is tailored specifically to your property. Anyone can add a new throw pillow...but not everyone needs to repaint the cabinets. Or needs to replace the sheets.
Or provide more information about the subway system located a block away. It's far more direct, and therefore a much better use of your time.
3) How am I playing up my property's strengths?
You kill two birds with one stone with this one: it makes you realize what's great about your listing, and then forces you to evaluate whether or not you're capitalizing on it. Every property has some kind of unique value. Is it cozy? Is it convenient? Does it have history? Great views? Whatever that characteristic is, push it. Are you in a cozy cabin in the mountains? Provide a free stack of firewood for the fireplace, hot cider mix, and absolutely make sure you have mugs. Beach house? Sunscreen, aloe vera, and pina colada mix. Take the strongest element of your listing and make sure everything else compliments it. The more cohesive the environment, the more connected to the experience the guest will be. The better reviews you'll get. The more money you'll make.
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